One and Three Chairs

Continuing on from the previous post on Semiotics, it is important that we fully understand what it is all about as graphic designers. Joseph Kosuf’s ‘One and Three Chairs’, is a perfect example of this. It has already been mentioned how the eyes and brain join together to find the meaning behind certain things. Now the point behind this piece of artwork produced in 1965, was to point out how although we see what we see, sometimes we don’t realise that the thing we are looking at is not the real object. This way of looking at art and life in general is fascinating for some as it brings out a new meaning and understanding to the things around us. Kosuf’s artwork is an example of conceptual art, the photograph of a chair, the chair itself and a dictionary description of what the chair is. The simplicity, briefness and comprehensiveness of this piece by Kosuf is remarkable in a sense that he communicates his idea so clearly and it is very easy to understand and come to terms with. And it is often great to see topics such as Semiotics explained so intelligibly.

Josef Kosuf - One and Three Chairs, 1965